Jan 2024 - Present
Jan 2024 - Present
• Co-Founder & Product Design
Co-Founder & Product Designer
Defined and executed Synchroni’s go-to-market strategy, shaping differentiated positioning in the Brain Computer Interface market with sports performance and neuro data as core entry points. Achieved a successful CES debut, secured $135K ARR and launched pilots with Sony.
Defined and executed Synchroni’s go-to-market strategy, shaping differentiated positioning in the Brain Computer Interface market with sports performance and neuro data as core entry points. Achieved a successful CES debut, secured $135K ARR and launched pilots with Sony.
Defined and executed Synchroni’s go-to-market strategy, shaping differentiated positioning in the Brain Computer Interface market with sports performance and neuro data as core entry points. Achieved a successful CES debut, secured $135K ARR and launched pilots with Sony.
Precise.
Precise.
Power.
Power.
Peak.
Peak.
Precise.
Precise.
Power.
Power.
Peak.
Peak.
Precise.
Precise.
Power.
Power.
Peak.
Peak.
All-Day Comfort
Lightweight and ergonomic design for all-day use.
All-Day Comfort
Lightweight and ergonomic design for all-day use.
All-Day Comfort
Lightweight and ergonomic design for all-day use.
Real-time data
All-in-one EEG, ECG and motion tracking with millisecond precision.
Anodized Aluminum Frame
Lightweight and strong with a sleek finish.
All-Day Comfort
Lightweight and ergonomic design for all-day use.
Real-time data
All-in-one EEG, ECG and motion tracking with millisecond precision.
Anodized Aluminum Frame
Lightweight and strong with a sleek finish.
Real-time brain data
All-in-one EEG, ECG and motion tracking with millisecond precision.
Real-time brain data
All-in-one EEG, ECG and motion tracking with millisecond precision.
Clinical-grade signals
Dry electrodes provide 24-bit, 250+ Hz EEG for highly accurate brain data.
Clinical-grade signals
Dry electrodes provide 24-bit, 250+ Hz EEG for highly accurate brain data.
Team
Team
Team
Minzhe Emily
Minzhe Emily
Minzhe Emily
Co-founder & Product designer
Co-founder & Product designer
Co-founder & Product designer
Tony Ni
Tony Ni
Tony Ni
Founder
Founder
Founder
Callum
Callum
Callum
Development engineer
Development engineer
Development engineer
Sunny
Sunny
Sunny
Product designer
Product designer
Product designer
Kant Yao
Kant Yao
Kant Yao
Computational neuroscientist
Computational neuroscientist
Computational neuroscientist
Timeline
1.5 Years (Ongoing)
Skills
Skills
Skills
Product ecosystem design
Product ecosystem design
Product ecosystem design
User research
User research
User research
Data visualization
Data visualization
Data visualization
UI / UX Design
UI / UX Design
UI / UX Design
Brand building
Brand building
Brand building
Prototyping
Prototyping
Prototyping
Tools
Figma
Jira
Framer
Solidworks
Timeline
Timeline
1.5 Years (Ongoing)
1.5 Years (Ongoing)
Tools
Tools
Figma
Figma
Jira
Jira
Framer
Framer
Solidworks
Solidworks
Background
The Synchroni story
The Synchroni story
The wearable market is massive. 1 billion devices in North America generate over 500PB of biometric data each year across sports, health, military, and medical fields. But fragmented, unstandardized data forces teams to redo cleaning and labeling, driving up costs and slowing analysis. In Synchroni’s early exploration stage, I proposed several key directions based on pain points. These efforts gave Synchroni a unique advantage in biometrics and opened the door to future applications & partnerships for millions of users.
1. Opened markets through sports performance and neuromarketing.
2. Built an infrastructure to standardize and clean fragmented data.
3. Launching an official website to establish brand positioning.
The wearable market is massive. 1 billion devices in North America generate over 500PB of biometric data each year across sports, health, military, and medical fields. But fragmented, unstandardized data forces teams to redo cleaning and labeling, driving up costs and slowing analysis. In Synchroni’s early exploration stage, I proposed several key directions based on pain points. These efforts gave Synchroni a unique advantage in biometrics and opened the door to future applications & partnerships for millions of users.
1. Opened markets through sports performance and neuromarketing.
2. Built an infrastructure to standardize and clean fragmented data.
3. Launching an official website to establish brand positioning.
Challenge
Finding the path
The first step was asking: Who needs it most? Which market has potential and who owns the budget? What pain points create opportunities? What real problems can it solve?
Challenge
Finding the path
The first step was asking: Who needs it most? Which market has potential and who owns the budget? What pain points create opportunities? What real problems can it solve?
Application domains
Where it works
Sports: Athletes use signals to train smarter, prevent injuries.
Healthcare: Clinics use data to improve diagnosis and care.
Media: Brands use brain data to read attention and emotion.
Academia: Academics use our standardized platform to explore data more efficiently.
Sports
Healthcare
Media
Academia
Application domains
Where it works
Sports: Athletes use signals to train smarter, prevent injuries.
Healthcare: Clinics use data to improve diagnosis and care.
Media: Brands use brain data to read attention and emotion.
Academia: Academics use our standardized platform to explore data more efficiently.
Sports
Healthcare
Media
Academia
Users
Built for people
Enterprises: Bringing biometrics into products.
Sports teams: Coaches and athletes training smarter.
Clinics: Using structured data for care and recovery.
Researchers: Scientists focused on discoveries, not tools.
Users
Built for people
Enterprises: Bringing biometrics into products.
Sports teams: Coaches and athletes training smarter.
Clinics: Using structured data for care and recovery.
Researchers: Scientists focused on discoveries, not tools.
Problems
Problems
Fragmented data
Fragmented data
Neuroscience data is highly scattered, inconsistent, and often unlabeled, making it difficult to use directly.
Lack of foundational models
Lack of foundational models
There is still no standardized or foundational model of the brain to guide research and applications.
There is no standardized or foundational model of the brain to guide research.
Security
Efficiency
Speed
Accuracy
Meaningless loop
Security
Efficiency
Speed
Accuracy
Meaningless loop
Inefficient resource use
Inefficient resource use
Startups and labs spend massive time and money duplicating efforts, instead of collecting high-quality data.
The mission
The mission
HMW turn fragmented (biometric/neuroscience) data into a standardized, reusable foundation that reduces duplicated effort and enables real-world applications?
HMW turn fragmented (biometric/neuroscience) data into a standardized, reusable foundation that reduces duplicated effort and enables real-world applications?
Background
The Synchroni story
The wearable market is massive. 1 billion devices in North America generate over 500PB of biometric data each year across sports, health, military, and medical fields. But fragmented, unstandardized data forces teams to redo cleaning and labeling, driving up costs and slowing analysis. In Synchroni’s early exploration stage, I proposed several key directions based on pain points. These efforts gave Synchroni a unique advantage in biometrics and opened the door to future applications & partnerships for millions of users.
1. Opened markets through sports performance and neuromarketing.
2. Built an infrastructure to standardize and clean fragmented data.
3. Launching an official website to establish brand positioning.
Challenge
Finding the path
The first step was asking: Who needs it most? Which market has potential and who owns the budget? What pain points create opportunities? What real problems can it solve?
Application domains
Where it works
Sports: Athletes use signals to train smarter, prevent injuries.
Healthcare: Clinics use data to improve diagnosis and care.
Media: Brands use brain data to read attention and emotion.
Academia: Academics use our standardized platform to explore data more efficiently.
Sports
Healthcare
Media
Academia
Users
Built for people
Enterprises: Bringing biometrics into products.
Sports teams: Coaches and athletes training smarter.
Clinics: Using structured data for care and recovery.
Researchers: Scientists focused on discoveries, not tools.
Problems
Fragmented data
Neuroscience data is highly scattered, inconsistent, and often unlabeled, making it difficult to use directly.
Lack of foundational models
There is still no standardized or foundational model of the brain to guide research and applications.
Security
Efficiency
Speed
Accuracy
Meaningless loop
Inefficient resource use
Startups and labs spend massive time and money duplicating efforts, instead of collecting high-quality data.
The mission
HMW turn fragmented (biometric/neuroscience) data into a standardized, reusable foundation that reduces duplicated effort and enables real-world applications?
Challenge
Finding the path
The first step was asking: Who needs it most? Which market has potential and who owns the budget? What pain points create opportunities? What real problems can it solve?
Challenge
Finding the path
The first step was asking: Who needs it most? Which market has potential and who owns the budget? What pain points create opportunities? What real problems can it solve?
Application domains
Where it works
Sports: Athletes use signals to train smarter, prevent injuries.
Healthcare: Clinics use data to improve diagnosis and care.
Media: Brands use brain data to read attention and emotion.
Academia: Academics use our standardized platform to explore data more efficiently.
Sports
Healthcare
Media
Academia
Application domains
Where it works
Sports: Athletes use signals to train smarter, prevent injuries.
Healthcare: Clinics use data to improve diagnosis and care.
Media: Brands use brain data to read attention and emotion.
Academia: Academics use our standardized platform to explore data more efficiently.
Sports
Healthcare
Media
Academia
Users
Built for people
Enterprises: Bringing biometrics into products.
Sports teams: Coaches and athletes training smarter.
Clinics: Using structured data for care and recovery.
Researchers: Scientists focused on discoveries, not tools.
Users
Built for people
Enterprises: Bringing biometrics into products.
Sports teams: Coaches and athletes training smarter.
Clinics: Using structured data for care and recovery.
Researchers: Scientists focused on discoveries, not tools.
Problems
Fragmented data
Neuroscience data is highly scattered, inconsistent, and often unlabeled, making it difficult to use directly.
Lack of foundational models
There is no standardized or foundational model of the brain to guide research.
Security
Efficiency
Speed
Accuracy
Meaningless loop
Security
Efficiency
Speed
Accuracy
Meaningless loop
Inefficient resource use
Startups and labs spend massive time and money duplicating efforts, instead of collecting high-quality data.
The future we build
Make it easier to
understand data
boost efficiency
standardize data
track changes
apply in practice
integrate
streamline workflow
understand data
boost efficiency
standardize data
track changes
apply in practice
integrate
streamline workflow
understand data
boost efficiency
standardize data
track changes
apply in practice
integrate
streamline workflow
understand data
boost efficiency
standardize data
track changes
apply in practice
integrate
streamline workflow
The future we build
The future we build
Hardware: Making data easy to capture
Hardware: Making data easy to capture
Hardware: Making data easy to capture
Real-time signal capture
Real-time signal capture
Real-time signal capture
Non-invasive devices capture multi-modal signals in real time, spanning EEG, ECG, EMG, breathing, and motion.
Precision-clean data flow
Precision-clean data flow
Precision-clean data flow
Raw data streams enhanced by built-in filtering and denoising ensure accuracy and usability.
AI that understands you
AI that understands you
AI that understands you
AI automatically labels actions and states, turning raw signals into structured data.
Synchroni infrastructure
Synchroni infrastructure
Synchroni infrastructure
Synchroni Infrastructure establishes a complete pipeline from data collection to long-term management, turning fragmented neuroscience data into usable resources. I focused on building the UX from 0 to 1. Mapping user journeys, designing and streamlining workflows, and anticipating friction points. The system could support both individual and cross-group use. Data can be flexibly stored, organized, and retrieved, significantly improving efficiency and accelerating the transformation of data into practical outcomes.
Synchroni Infrastructure establishes a complete pipeline from data collection to long-term management, turning fragmented neuroscience data into usable resources. I focused on building the UX from 0 to 1. Mapping user journeys, designing and streamlining workflows, and anticipating friction points. The system could support both individual and cross-group use. Data can be flexibly stored, organized, and retrieved, significantly improving efficiency and accelerating the transformation of data into practical outcomes.
Synchroni Infrastructure establishes a complete pipeline from data collection to long-term management, turning fragmented neuroscience data into usable resources. I focused on building the UX from 0 to 1. Mapping user journeys, designing and streamlining workflows, and anticipating friction points. The system could support both individual and cross-group use. Data can be flexibly stored, organized, and retrieved, significantly improving efficiency and accelerating the transformation of data into practical outcomes.
How infrastructure works for company
How infrastructure works for company
How infrastructure works for company
Syncing
Smart connectivity
The moment the device connects, every neural signals stream instantly into the infrastructure.
Syncing
Smart connectivity
The moment the device connects, every neural signals stream instantly into the infrastructure.
Syncing
Smart connectivity
The moment the device connects, every neural signals stream instantly into the infrastructure.
5%
10%
15%
20%
25%
Structure data for insights
Manage individual metrics, supporting comparative between baseline and experimental data.
5%
10%
15%
20%
25%
Structure data for insights
Manage individual metrics, supporting comparative between baseline and experimental data.
5%
10%
15%
20%
25%
Structure data for insights
Manage individual metrics, supporting comparative between baseline and experimental data.
Age
Sex
Actions
Emotion
Device type
Attribute
Smart tagging & tracking
With adaptive labeling, vast data is flexibly grouped, while keeping retrieval and tracking reliable.
Age
Sex
Actions
Emotion
Device type
Attribute
Smart tagging & tracking
With adaptive labeling, vast data is flexibly grouped, while keeping retrieval and tracking reliable.
Age
Sex
Actions
Emotion
Device type
Attribute
Smart tagging & tracking
With adaptive labeling, vast data is flexibly grouped, while keeping retrieval and tracking reliable.
Excitement
Model confidence 94%
2.20%
Stress
Model confidence 98%
1.05%
Anger
Model confidence 93%
3.01%
Affective & cognitive states analysis
Track how 11 key mental states shift over time.
Excitement
Model confidence 94%
2.20%
Stress
Model confidence 98%
1.05%
Anger
Model confidence 93%
3.01%
Affective & cognitive states analysis
Track how 11 key mental states shift over time.
Excitement
Model confidence 94%
2.20%
Stress
Model confidence 98%
1.05%
Anger
Model confidence 93%
3.01%
Affective & cognitive states analysis
Track how 11 key mental states shift over time.
API & SDK: From data to deployment in no time
API & SDK: From data to deployment in no time
API & SDK: From data to deployment in no time
We built our own APIs & SDKs to deliver Infrastructure data directly to developers, enabling seamless integration and deployment.
We built our own APIs & SDKs to deliver Infrastructure data directly to developers, enabling seamless integration and deployment.
We built our own APIs & SDKs to deliver Infrastructure data directly to developers, enabling seamless integration and deployment.
Developer-friendly
Customizable
Cross-platform ready
Plug & play setup
Synchroni app
Synchroni app
Synchroni app
Synchroni App combines neuroscience and biometrics to give athletes a new edge. I led the full UI & UX design, turning brain activity, heart rate, respiration, and muscle signals into clear performance metrics across health, sleep, focus, strain, and more. This empowers athletes to understand their condition and make smarter training decisions. Unlocking safer, stronger, more sustainable performance!
Synchroni App combines neuroscience and biometrics to give athletes a new edge. I led the full UI & UX design, turning brain activity, heart rate, respiration, and muscle signals into clear performance metrics across health, sleep, focus, strain, and more. This empowers athletes to understand their condition and make smarter training decisions. Unlocking safer, stronger, more sustainable performance!
Synchroni App combines neuroscience and biometrics to give athletes a new edge. I led the full UI & UX design, turning brain activity, heart rate, respiration, and muscle signals into clear performance metrics across health, sleep, focus, strain, and more. This empowers athletes to understand their condition and make smarter training decisions. Unlocking safer, stronger, more sustainable performance!
Sync to start
Biometric capabilities
Biometric
capabilities
APP FOR ATHLETES
APP FOR ATHLETES
How app works for athlete
How app works for athlete
How app works for athlete
Al-powered recovery optimization
Like a 24/7 coach, Al reads sleep, HRV, and respiration to deliver tailored recovery advice. Prevents overtraining and builds sustainable progress.
AI recovery insights
Sleep analysis
Deep sleep ↑3% this week
Heart rate variability
HRV stable, keep routine
Breathing patterns
Shallow breaths ↑10% this week
Nutrition guidance
Iron intake below target
Mood tracking
Stress spikes before 3hrs
Al-powered recovery optimization
Like a 24/7 coach, Al reads sleep, HRV, and respiration to deliver tailored recovery advice. Prevents overtraining and builds sustainable progress.
AI recovery insights
Sleep analysis
Deep sleep ↑3% this week
Heart rate variability
HRV stable, keep routine
Breathing patterns
Shallow breaths ↑10% this week
Nutrition guidance
Iron intake below target
Mood tracking
Stress spikes before 3hrs
Al-powered recovery optimization
Like a 24/7 coach, Al reads sleep, HRV, and respiration to deliver tailored recovery advice. Prevents overtraining and builds sustainable progress.
AI recovery insights
Sleep analysis
Deep sleep ↑3% this week
Heart rate variability
HRV stable, keep routine
Breathing patterns
Shallow breaths ↑10% this week
Nutrition guidance
Iron intake below target
Mood tracking
Stress spikes before 3hrs
Personalized training plans
Every heartbeat, breath, and muscle signal shapes your journey. Neuroscience turns them into profiles and trends that reveal true progress.
Personalized training plans
Every heartbeat, breath, and muscle signal shapes your journey. Neuroscience turns them into profiles and trends that reveal true progress.
Personalized training plans
Every heartbeat, breath, and muscle signal shapes your journey. Neuroscience turns them into profiles and trends that reveal true progress.
Curated exercise library
Explore hundreds of handpicked exercises. Endless options tailored for athletes’ training needs.
Curated exercise library
Explore hundreds of handpicked exercises. Endless options tailored for athletes’ training needs.
Curated exercise library
Explore hundreds of handpicked exercises. Endless options tailored for athletes’ training needs.
Bridging science & design
Training isn't solo. Share multidimensional data with coaches and teammates to align strategies, and drive the team forward together!
Find a teammate to check stats…
All
Offense
Defense
Jack Daniel
Quarterback
View more
Physical score 92 · Muscle strain risk ↓12%
Mental score 87 · Stress ↓5%
Gorge Chapel
Runningback
View more
Physical score 88 · Muscle strain risk ↓8%
Mental score 82 · Focus ↑4%
Mike Tylor
Linebacker
View more
Physical score 92 · Muscle strain risk ↓18%
Mental score 87 · Stress ↓11%
Thomas Shelby
Cornerback
View more
Physical score 94 · Muscle strain risk ↓5%
Mental score 83 · Anxiety level ↓9%
Jack Daniel
Quarterback
View more
Physical score 92 · Muscle strain risk ↓12%
Mental score 87 · Stress ↓5%
Gorge Chapel
Runningback
View more
Physical score 88 · Muscle strain risk ↓8%
Mental score 82 · Focus ↑4%
Mike Tylor
Linebacker
View more
Physical score 92 · Muscle strain risk ↓18%
Mental score 87 · Stress ↓11%
Thomas Shelby
Cornerback
View more
Physical score 94 · Muscle strain risk ↓5%
Mental score 83 · Anxiety level ↓9%
Jack Daniel
Quarterback
View more
Physical score 92 · Muscle strain risk ↓12%
Mental score 87 · Stress ↓5%
Gorge Chapel
Runningback
View more
Physical score 88 · Muscle strain risk ↓8%
Mental score 82 · Focus ↑4%
Mike Tylor
Linebacker
View more
Physical score 92 · Muscle strain risk ↓18%
Mental score 87 · Stress ↓11%
Thomas Shelby
Cornerback
View more
Physical score 94 · Muscle strain risk ↓5%
Mental score 83 · Anxiety level ↓9%
Jack Daniel
Quarterback
View more
Physical score 92 · Muscle strain risk ↓12%
Mental score 87 · Stress ↓5%
Gorge Chapel
Runningback
View more
Physical score 88 · Muscle strain risk ↓8%
Mental score 82 · Focus ↑4%
Mike Tylor
Linebacker
View more
Physical score 92 · Muscle strain risk ↓18%
Mental score 87 · Stress ↓11%
Thomas Shelby
Cornerback
View more
Physical score 94 · Muscle strain risk ↓5%
Mental score 83 · Anxiety level ↓9%
Bridging science & design
Training isn't solo. Share multidimensional data with coaches and teammates to align strategies, and drive the team forward together!
Find a teammate to check stats…
All
Offense
Defense
Jack Daniel
Quarterback
View more
Physical score 92 · Muscle strain risk ↓12%
Mental score 87 · Stress ↓5%
Gorge Chapel
Runningback
View more
Physical score 88 · Muscle strain risk ↓8%
Mental score 82 · Focus ↑4%
Mike Tylor
Linebacker
View more
Physical score 92 · Muscle strain risk ↓18%
Mental score 87 · Stress ↓11%
Thomas Shelby
Cornerback
View more
Physical score 94 · Muscle strain risk ↓5%
Mental score 83 · Anxiety level ↓9%
Jack Daniel
Quarterback
View more
Physical score 92 · Muscle strain risk ↓12%
Mental score 87 · Stress ↓5%
Gorge Chapel
Runningback
View more
Physical score 88 · Muscle strain risk ↓8%
Mental score 82 · Focus ↑4%
Mike Tylor
Linebacker
View more
Physical score 92 · Muscle strain risk ↓18%
Mental score 87 · Stress ↓11%
Thomas Shelby
Cornerback
View more
Physical score 94 · Muscle strain risk ↓5%
Mental score 83 · Anxiety level ↓9%
Jack Daniel
Quarterback
View more
Physical score 92 · Muscle strain risk ↓12%
Mental score 87 · Stress ↓5%
Gorge Chapel
Runningback
View more
Physical score 88 · Muscle strain risk ↓8%
Mental score 82 · Focus ↑4%
Mike Tylor
Linebacker
View more
Physical score 92 · Muscle strain risk ↓18%
Mental score 87 · Stress ↓11%
Thomas Shelby
Cornerback
View more
Physical score 94 · Muscle strain risk ↓5%
Mental score 83 · Anxiety level ↓9%
Jack Daniel
Quarterback
View more
Physical score 92 · Muscle strain risk ↓12%
Mental score 87 · Stress ↓5%
Gorge Chapel
Runningback
View more
Physical score 88 · Muscle strain risk ↓8%
Mental score 82 · Focus ↑4%
Mike Tylor
Linebacker
View more
Physical score 92 · Muscle strain risk ↓18%
Mental score 87 · Stress ↓11%
Thomas Shelby
Cornerback
View more
Physical score 94 · Muscle strain risk ↓5%
Mental score 83 · Anxiety level ↓9%
Bridging science & design
Training isn't solo. Share multidimensional data with coaches and teammates to align strategies, and drive the team forward together!
Find a teammate to check stats…
All
Offense
Defense
Jack Daniel
Quarterback
View more
Physical score 92 · Muscle strain risk ↓12%
Mental score 87 · Stress ↓5%
Gorge Chapel
Runningback
View more
Physical score 88 · Muscle strain risk ↓8%
Mental score 82 · Focus ↑4%
Mike Tylor
Linebacker
View more
Physical score 92 · Muscle strain risk ↓18%
Mental score 87 · Stress ↓11%
Thomas Shelby
Cornerback
View more
Physical score 94 · Muscle strain risk ↓5%
Mental score 83 · Anxiety level ↓9%
Jack Daniel
Quarterback
View more
Physical score 92 · Muscle strain risk ↓12%
Mental score 87 · Stress ↓5%
Gorge Chapel
Runningback
View more
Physical score 88 · Muscle strain risk ↓8%
Mental score 82 · Focus ↑4%
Mike Tylor
Linebacker
View more
Physical score 92 · Muscle strain risk ↓18%
Mental score 87 · Stress ↓11%
Thomas Shelby
Cornerback
View more
Physical score 94 · Muscle strain risk ↓5%
Mental score 83 · Anxiety level ↓9%
Jack Daniel
Quarterback
View more
Physical score 92 · Muscle strain risk ↓12%
Mental score 87 · Stress ↓5%
Gorge Chapel
Runningback
View more
Physical score 88 · Muscle strain risk ↓8%
Mental score 82 · Focus ↑4%
Mike Tylor
Linebacker
View more
Physical score 92 · Muscle strain risk ↓18%
Mental score 87 · Stress ↓11%
Thomas Shelby
Cornerback
View more
Physical score 94 · Muscle strain risk ↓5%
Mental score 83 · Anxiety level ↓9%
Jack Daniel
Quarterback
View more
Physical score 92 · Muscle strain risk ↓12%
Mental score 87 · Stress ↓5%
Gorge Chapel
Runningback
View more
Physical score 88 · Muscle strain risk ↓8%
Mental score 82 · Focus ↑4%
Mike Tylor
Linebacker
View more
Physical score 92 · Muscle strain risk ↓18%
Mental score 87 · Stress ↓11%
Thomas Shelby
Cornerback
View more
Physical score 94 · Muscle strain risk ↓5%
Mental score 83 · Anxiety level ↓9%
Synchroni official website
Synchroni official website
Synchroni official website
In the early stage of the company, Synchroni faced 3 major challenges: the absence of an official website as a public-facing window, the lack of a direct purchasing channel for customers, and fragmented technical information across modules. 1. I led the end-to-end website development, from information architecture to unified UI/UX design, making it a clear brand entry point. 2. Simplified complex technology into a clear brand narrative. 3. Built a seamless path from introduction to purchase, resolving previous bottlenecks in order handling. The results were significant! The official website launched successfully, generated over $300K in product revenue, and served as a key channel when engaging international clients such as Sony.
In the early stage of the company, Synchroni faced 3 major challenges: the absence of an official website as a public-facing window, the lack of a direct purchasing channel for customers, and fragmented technical information across modules. 1. I led the end-to-end website development, from information architecture to unified UI/UX design, making it a clear brand entry point. 2. Simplified complex technology into a clear brand narrative. 3. Built a seamless path from introduction to purchase, resolving previous bottlenecks in order handling. The results were significant! The official website launched successfully, generated over $300K in product revenue, and served as a key channel when engaging international clients such as Sony.
In the early stage of the company, Synchroni faced 3 major challenges: the absence of an official website as a public-facing window, the lack of a direct purchasing channel for customers, and fragmented technical information across modules. 1. I led the end-to-end website development, from information architecture to unified UI/UX design, making it a clear brand entry point. 2. Simplified complex technology into a clear brand narrative. 3. Built a seamless path from introduction to purchase, resolving previous bottlenecks in order handling. The results were significant! The official website launched successfully, generated over $300K in product revenue, and served as a key channel when engaging international clients such as Sony.
Behind the scene process
Synchroni official website
Systemic thinking
Moved beyond single features to explore how data flows, how modules interact, and how the product forms a complete operational loop.
First-hand research
After extensive interviews and field studies that gave me first-hand insights into user routines, pain points, and global market expectations. I learned to identify unmet needs and shape them into a new industry model.
Business consideration
This startup experience pushed me to think not just as a designer, but as someone responsible for the company’s vision for sustainable growth.
Behind the scene process
Behind the scene process
1
2
3
4
What I learned
What I learned
Systemic thinking
Systemic thinking
Moved beyond single features to explore how data flows, how modules interact, and how the product forms a complete operational loop.
First-hand research
First-hand research
After extensive interviews and field studies that gave me first-hand insights into user routines, pain points, and global market expectations. I learned to identify unmet needs and shape them into a new industry model.
Business consideration
Business consideration
This startup experience pushed me to think not just as a designer, but as someone responsible for the company’s vision for sustainable growth.
Grateful for this journey together
Grateful for this journey together
Grateful for this journey together
As a young startup team, we faced challenges we had never experienced before. Through countless discussions, late night problem solving, and rapid iterations, we not only found our direction but also became closer partners. I am very grateful to Tony for bringing me into this journey and for working with me throughout the process to explore and shape the direction ahead. I want to thank our technical team, who ensured that our product could truly be realized. Also our neuroscience team for grounding us with theory and data, as well as to our advisors whose experience guided us forward. Most importantly, I am proud of the resilience and creativity we have built together as a team!
As a young startup team, we faced challenges we had never experienced before. Through countless discussions, late night problem solving, and rapid iterations, we not only found our direction but also became closer partners. I am very grateful to Tony for bringing me into this journey and for working with me throughout the process to explore and shape the direction ahead. I want to thank our technical team, who ensured that our product could truly be realized. Also our neuroscience team for grounding us with theory and data, as well as to our advisors whose experience guided us forward. Most importantly, I am proud of the resilience and creativity we have built together as a team!
As a young startup team, we faced challenges we had never experienced before. Through countless discussions, late night problem solving, and rapid iterations, we not only found our direction but also became closer partners. I am very grateful to Tony for bringing me into this journey and for working with me throughout the process to explore and shape the direction ahead. I want to thank our technical team, who ensured that our product could truly be realized. Also our neuroscience team for grounding us with theory and data, as well as to our advisors whose experience guided us forward. Most importantly, I am proud of the resilience and creativity we have built together as a team!
Our amazing team at CES❤️
Our amazing team at CES❤️
